Astute is the first B2B new media platform, starting with creator partnerships. We monitor your presence in the new media, build a data-backed strategy around the creators your buyers trust, and run the partnerships on autopilot. All within minutes.
co-founder & ceo of joinastute.com
You don't need to learn a new channel, build a creator list, or negotiate ten separate deals. Astute handles all of it.
Astute scans newsletters, podcasts, and social to find where you, your competitors, and your category are being talked about, including which creators your competitors are quietly paying.
A data-backed creator plan: which formats, which audiences, what to spend, and what to expect back. Built from performance data across the platform, not guesswork.
Editorial, ad slots, sponsorships, ambassadorships. Sourcing, negotiation, briefing, contracts, scheduling, payment. One invoice, and you approve every creator before anything is booked.
Reach, engagement, and tracked conversions per creator, plus where you started showing up afterwards. Enough to know which creators to run again.
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Former logistics executive who launched a software platform that automates the sorting of post-consumer garments for textile mills.
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